Reasons to Believe

More ways to say 'friend'

24 Nov 2014 | From Michael of UK

OFFICIAL POSTCROSSING

A friend, as defined by Merriam-Webster, is a person who you like and enjoy being with - a person whom one knows well, likes, and trusts. amigo, chum, confidant, confidante, mate, pal, bud, buddy,  companion, pal, partner, china (British & South Africa, informal), crony, playmate, main man (slang, mainly US), homeboy (slang, mainly US), cobber (Australian & New Zealand), cuzzie or cuzzie-bro (New Zealand), E hoa (New Zealand, old-fashioned & informal) - all and possibly more may be referred to as friend. In the Philippines, the Filipino equivalent for friend is 'kaibigan'. In Pampango, a local Philippine language I speak, a friend is 'kaluguran'. In Japanese, a language I am keen on learning, a friend is translated as '友達' (ともだち, tomodachi). And in German, a language I hear a lot from a friend, it is 'freund'.

There's more ways to say friend, pal or buddy than enemy. This is one of the million reasons to believe in a better world. "Reasons to Believe" is a global campaign to celebrate 125 years of Coca Cola’s existence. It was inspired by an investigation conducted by The Coca-Cola Company globally, to see how strong our reasons to believe in a better world really are. The results of the research were both astonishing and touching and have thus resulted in a local campaign focused on inspiring optimism and encouraging positive action.

"This campaign takes us back to the heartland of what our brand has always stood for – talking to people on an emotional level about topics that are relevant to them and spreading happiness and optimism", explained Bríd Drohan-Stewart, marketing activation director, Coca‑Cola Great Britain and Ireland. Coca‑Cola as a brand has never been afraid to speak its mind and has an authentic cultural depth across the world - everyone in some way has a nostalgic connection with the brand, evoking happy memories.

Coca-cola Light: Delightful - third postcard

Strip light

24 Nov 2014 | From Massimo of Italy

POSTCROSSING FRIEND 

Diet Coke, the first version of Coca-Cola without sugar, was launched in 1982 with the advertising slogan "Just for the taste of it!" It instantly became the largest-selling low-calorie soft drink in America.Some countries began using the term "Coca-Cola Light" as early as the 1990s, with others adopting the name later on, while others continue the use of "Diet Coke".

Diet Coke was sweetened with aspartame, an artificial sweetener, after the sweetener became available in the United States in 1983. In other countries in which cyclamates are not banned, Diet Coke or Coca-Cola Light may be sweetened with a blend containing cyclamates, aspartame, and acesulfame potassium.

In the postcard is a man enjoying a Coca-cola Light and a strip-tease at the same time. I just hope that he won't enjoy that bottle of Coke more than the show in front of him... or else there will be trouble :p

Coca-cola Light: Delightful - second postcard

Night light

24 Nov 2014 | From Massimo of Italy

POSTCROSSING FRIEND 

Diet Coke, also known as Coca-Cola light, is a sugar- and calorie-free soft drink with a deliciously crisp taste that gives you a light boost in your busy day.  It was introduced in the United States on August 9, 1982, as the first new brand since 1886 to use the Coca-Cola trademark. The product quickly overtook the company's existing diet cola, Tab, in sales.

Adding a new meaning to drink-and-drive, enjoy a bottle of Coca-cola Light during your night drives with your friends. Keep the night light and fun :)

Coca-cola Light: Delightful - first postcard

Uuuuhhh lu light

24 Nov 2014 | From Massimo of Italy

POSTCROSSING FRIEND 

This is one of the three Coca-cola concept cards Massimo sent me. They are Coca-cola advertising postcards from Italy. Coca-Cola HBC Italia is one of the biggest companies in the non-alcoholic beverage industry in Italy and is a franchised bottler of The Coca-Cola Company.

This postcard shows a happy Italian couple enjoying their bottle of Coca-cola, I suppose in a club, theatre, or cinema. Coca-cola can definitely be enjoyed everywhere :)

Vintage Coca-cola ad-card from 1920s

2386 Cutout, 1923

3 Jun 2014 | From Raquel of Belgium

OFFICIAL POSTCROSSING

This postcard is from Raquel, Belgium's top Postcrossing member as of date. I received an e-mail from after the postcard traveled for 46 days and still not reaching me. I registered the postcard for her. And today, after traveling a total of 68 days, it finally reached me. 

Coca-Cola has always relied in advertising to promote and market their brand, and this is why they are always on top of their game, after having been in the market for more than a century. Coca-Cola advertising during the early 1900′s relied on young women as their spokespersons. The first spokesperson of Coca Cola is model Hilda Clark.

Source: 1stwebdesigner

Coca-cola Light Ad Card

Hello You

15 Apr 2014 | From Massimo of Italy

POSTCROSSING SWAP

This is a glittery Coca-cola Light ad card from Italy. At the back of the postcard are the Italian words "Hello 100% gusto senza calorie", to which I think translates to "100% taste without calories."

Designer Coke Bottles

Roberto Cavalli for Coca-cola Light

15 Apr 2014 | From Massimo of Italy

POSTCROSSING SWAP

For the 2008 Milan Fashion Week, Roberto Cavalli dressed up and stylized the bottles of Coca- Cola Light . Three exclusive versions have been designed containing three famous animal skin prints - leopard, zebra, and tiger. Only 300,000 bottles will be available in Italy from September to December 2008.

New York by Alexander Chen

Times Square

17 Jan, 2014 | From Arnold of USA

FACEBOOK SWAP

A fantastic view from noted painter Alexander Chen captures the excitement of Times Square - The Crossroads of the World.

Alexander Chen is an internationally acclaimed artist that paints in, what he calls, a “hyper-realist” style. He travels throughout the world, visiting historical and cultural landmarks, transporting his audience into the exciting settings of his paintings.

Source: Park West Gallery

Crossroads to the World

Times Square, New York City

17 Jan, 2014 | From Theresa of USA

OFFICIAL POSTCROSSING

Times Square is a major commercial intersection and a neighborhood in Midtown Manhattan, New York City, at the junction of Broadway (now  converted into a pedestrian plaza) and Seventh Avenue and stretching from West 42nd to West 47th Streets. Times Square – iconified as "The Crossroads of the World", "The Center of the Universe", and the "The Great White Way" – is the brightly illuminated hub of the Broadway  Theater District, one of the world's busiest pedestrian intersections,  and a major center of the world's entertainment industry

Times Square, the most bustling square of New York is known for its many Broadway theaters, cinemas and electronic billboards. Live theaters,  cinemas, bistros, restaurants, cafes, and shops combine to create a  kaleidoscope of color and motion. It is one of those places that make New York a city that never sleeps.

Source: Wikipedia

Coca-cola light limited edition collection

Karl Lagerfeld Diet Coke Bottles

2 Jan 2014 | From Rita of Denmark

OFFICIAL POSTCROSSING

Karl Lagerfeld is a German fashion designer who famously lost 90 pounds in 2001 on a regimen of Diet Coke and steamed vegetables. This world renowned designer created three exlusive designs for Diet Coke.

The ‘Diet Coke Limited Edition Collection by Karl Lagerfeld’ is totally irresistible and is set to become the perfect accessory for style conscious women everywhere.

Using the light and playful elements of his identifiable trademark style, such as graphic cuts, a contrasting black and white palette and clean lines broken with colour or detailing – Karl Lagerfeld has created a bold, contemporary yet instantly recognisable collection.

Source: Coca-cola UK

Coca-cola and 7-up Christmas cards

Coca-cola and 7-up Christmas cards

29 Nov 2013 | From Emily of Hong Kong

FACEBOOK SWAP

Got these nostalgic softdrink yuletide postcards from Emily. I'm a big fan of Coke advertisements, commercials, and cards - and I'm considering building up my own Coca-cola postcard collection. I love the drink too. I believe in "Open Happiness" :)

And yeah, I do drink 7-up too :p